Is Digital Marketing the Wave of the Future?

The future of media and marketing is beginning to shape into form. Traditional media included; Newspapers, Magazines and Television. The future of digital marketing is turning towards online markets and social networks to take the lead for the first time ever. It is anticipated by many that viewers around the world will be online more consistently than watching Television or utilizing traditional media outlets.

Proctor and Gamble Robert McDonald stated “There are just so many different media available today and we’re quickly moving more and more of our businesses into digital.” In a conversation with a Wall Street Analyst, Proctor and Gamble is anticipating to spend a third of their budget ($10 Billion Dollars) towards digital marketing. The concept is, through social media (Facebook, Twitter, Google) engines, a larger audience can be reached more directly.

This is also proven within pro athletes, as their individual brands have grown into digital marketing strategies. Athletes like; Usain Bolt, Mike Tyson and more recently, LeBron James have all attempted or applied a personal application to their brand. Usain Bolt was one of the first international stars to apply this strategy during the London Olympics. Bolt added an application that allowed fans to race his character during the Olympic games. By adding strategies like these, athletes gain a larger fan base and direct income towards their campaigns.

McDonald compared the expenses towards traditional marketing as opposed to digital marketing as “pennies on the dollar”. By shedding expenses by nearly 80% or more, digital marketing looks to be the new trend and target market for the future of any business. With an untapped network accessible at the tap of a button, look for more companies to join Proctor and Gamble by spending large amounts of investments towards their digital marketing campaign.