We're All "Boston Strong"

Sports have often been an escape for all fans and participants included. In any event, one game can have a reflection of healing. This country has been faced with adversity and responded with action of absorbing a tough time then showcasing the ability to move forward. This was showcased during the opening of the NFL season in 2001 post “9/11”, Super Bowl 25 when the country was at war in Desert Storm and most recently, the Boston Marathon tragedy.

“Boston Strong” apparel has been a symbol of strength for all those affected by the incident. Bostonian or not, citizens across the country especially in the northeast have responded and contributed their support towards the city. A representation of pride and hope through sports and apparel has often help cure and soften the emotion of facing adversity. With each professional team that represents the city showcasing their support and concern, Adidas has generated over $1 Million dollars in sales towards the cause.

No team more beloved than the Boston Celtics, who were the last team to return to the city and play in front of a home playoff crowd. Though, losing in the series, to win possibly the last home game of the season seems fitting for a city built on strength and pride. The Boston marathon next year is going to be an event that will be one of the most coveted and healing events for a city that will become stronger than ever before.

JAY-Z: Mogul has conquered music and now…Sports?

Music Artist, Fashion Mogul and now Super Sports Agent, Jay-Z has established himself has one of the most influential figures in the world today. Through his developed relationships with athletes across multiple sports, Jay-Z has now established Roc Nation Sports to begin his mark on the sports industry.

According to his website, “Life and Times.com”, Jay-Z is set to sell his ownership percentage of the Brooklyn Nets back to the team. The ownership is only about one percent of the teams total, which is valued at $350,000 according to Forbes.com. Jay-Z stated; “My job as an owner is finished, it was never about ownership, it was about the Nets and Brooklyn”.  With his high profile persona and developing relationship with superstars across all sports, Jay-Z’s presence amongst the Nets staff was just enough to lure the then “New Jersey Nets”, to Brooklyn.

For the first time in 50 years not only does Brooklyn have a professional team within the borough but, they have a winning team with a winning owner now #1 fan in Jay-Z.  Roc Nation Sports is now the main focus on the Mogul’s radar. Since the NBA hinders owners to have agent relationships with the players, Jay-Z saw an opportunity to expand his brand and company. The artist/businessman has already signed young superstar Robinson Cano who is the second baseman of the New York Yankees.

With his already established music career, “Rocawear” fashion line and renowned “40/40” sports bar clubs across the country, why not sports business as well. By already signing Robinson Cano away from a powerful sports agent, Scott Boras, Jay-Z looks to embark in a new venture and multiply on his success. The artist recently debuted his response to critics who’ve commented on his decision to leave the “Nets” organization in a song titled “Open Letter”.  With a history of defeating all odds and achieving success in nearly every venture, sports seems like a “no-brainer” for the business mogul.