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Saturday, April 20, 2013

JAY-Z: Mogul has conquered music and now…Sports?


Music Artist, Fashion Mogul and now Super Sports Agent, Jay-Z has established himself has one of the most influential figures in the world today. Through his developed relationships with athletes across multiple sports, Jay-Z has now established Roc Nation Sports to begin his mark on the sports industry.

According to his website, “Life and Times.com”, Jay-Z is set to sell his ownership percentage of the Brooklyn Nets back to the team. The ownership is only about one percent of the teams total, which is valued at $350,000 according to Forbes.com. Jay-Z stated; “My job as an owner is finished, it was never about ownership, it was about the Nets and Brooklyn”.  With his high profile persona and developing relationship with superstars across all sports, Jay-Z’s presence amongst the Nets staff was just enough to lure the then “New Jersey Nets”, to Brooklyn.

For the first time in 50 years not only does Brooklyn have a professional team within the borough but, they have a winning team with a winning owner now #1 fan in Jay-Z.  Roc Nation Sports is now the main focus on the Mogul’s radar. Since the NBA hinders owners to have agent relationships with the players, Jay-Z saw an opportunity to expand his brand and company. The artist/businessman has already signed young superstar Robinson Cano who is the second baseman of the New York Yankees.

With his already established music career, “Rocawear” fashion line and renowned “40/40” sports bar clubs across the country, why not sports business as well. By already signing Robinson Cano away from a powerful sports agent, Scott Boras, Jay-Z looks to embark in a new venture and multiply on his success. The artist recently debuted his response to critics who’ve commented on his decision to leave the “Nets” organization in a song titled “Open Letter”.  With a history of defeating all odds and achieving success in nearly every venture, sports seems like a “no-brainer” for the business mogul. 

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