We're All "Boston Strong"

Sports have often been an escape for all fans and participants included. In any event, one game can have a reflection of healing. This country has been faced with adversity and responded with action of absorbing a tough time then showcasing the ability to move forward. This was showcased during the opening of the NFL season in 2001 post “9/11”, Super Bowl 25 when the country was at war in Desert Storm and most recently, the Boston Marathon tragedy.

“Boston Strong” apparel has been a symbol of strength for all those affected by the incident. Bostonian or not, citizens across the country especially in the northeast have responded and contributed their support towards the city. A representation of pride and hope through sports and apparel has often help cure and soften the emotion of facing adversity. With each professional team that represents the city showcasing their support and concern, Adidas has generated over $1 Million dollars in sales towards the cause.

No team more beloved than the Boston Celtics, who were the last team to return to the city and play in front of a home playoff crowd. Though, losing in the series, to win possibly the last home game of the season seems fitting for a city built on strength and pride. The Boston marathon next year is going to be an event that will be one of the most coveted and healing events for a city that will become stronger than ever before.